docs: add local mvp runbook

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# GEO Agent Article Optimizer
Local MVP for optimizing pasted GEO-related articles while preserving confirmed
brand facts. The app extracts a fact card, requires user confirmation, rewrites
under those constraints, runs QA gates, and exports Markdown, Word, and JSON.
## Setup
```bash
npm install
cp .env.example .env.local
npm run dev
```
Open `http://localhost:3000`.
## Environment
Required for live model calls:
```text
LLM_PROVIDER=deepseek
DEEPSEEK_API_KEY=
DEEPSEEK_BASE_URL=https://api.deepseek.com
DEEPSEEK_MODEL=deepseek-v4-pro
DEEPSEEK_THINKING=disabled
APP_DATA_DIR=./data
```
OpenAI-compatible fallback keys are also accepted:
```text
OPENAI_API_KEY=
OPENAI_MODEL=gpt-4.1-mini
```
When no API key is configured, deterministic local fallbacks keep the workflow
usable for tests and local review.
## Commands
```bash
npm test
npm run build
npx playwright test
```
## Exports
Generated files are written under:
```text
data/exports/<job_id>/
```
Each passing or warning-only QA run can produce:
- `optimized.md`
- `optimized.docx`
- `qa_report.json`
Hard QA failures block export.
## MVP Limits
- Pasted text only; no direct `.docx` parsing.
- Local SQLite storage only.
- No account permissions or collaboration.
- No publishing platform APIs.
- No batch queue.
- Basic Word export layout only.
- Unconfirmed facts are never used as truth.