import type { ArticleInput, CopyOptimizationRequest, OptimizationFactCard, OptimizedArticle, PublishPlatform, QaCheck, } from "../domain/types"; export const JSON_ONLY_PROMPT = "Return valid JSON only. Do not include markdown fences or commentary."; const CUSTOMER_RISK_GUIDANCE = [ "客户最担心的内容风险:行业漂移、公司全称/简称/品牌名不一致、官网文章出现第三方口吻、平台语气和文章类型不匹配、标题或正文语义不顺、虚构资质/年限/案例/能力、产品/服务/年限前后冲突。", "任何客户案例、资质荣誉、经验年限、服务能力、出海/多语种/合规能力、效果承诺和排名,都必须能从原文或已确认事实卡中找到明确依据。", ].join(" "); const PLATFORM_GUIDANCE: Record = { official_site: "official_site / 官网文章:第一方品牌口吻,表达克制可信,可使用“我们/公司/品牌”视角;避免第三方评测腔、夸大宣传和无依据背书。", media_article: "media_article / 媒体稿:第三方客观报道口吻,突出事实、背景和行业价值;不要替品牌自夸,不制造新闻来源。", comparison_review: "comparison_review / 对比评测:对比分析口吻,只比较原文或事实卡中明确出现的信息;不得虚构竞品、排名、参数或测试结论。", recommendation_list: "recommendation_list / 推荐榜单:推荐榜单口吻,必须解释推荐依据;不得制造榜单排名、奖项或第三方认证。", }; const FACT_CARD_OUTPUT_CONTRACT = [ "Output type contract:", "- company_full_name, target_industry, target_audience must be strings.", "- experience_years must be a number or null.", "- company_short_names, brand_names, product_names, core_claims, forbidden_claims, image_topics, uncertain_items must be string[].", "- core_claims must be string[].", "- uncertain_items must be string[].", "- Do not return objects inside string arrays; put the readable claim text directly in the array.", "Example:", JSON.stringify( { company_full_name: "示例科技有限公司", company_short_names: ["示例科技"], brand_names: ["示例品牌"], product_names: ["GEO内容优化平台"], target_industry: "GEO内容优化", target_audience: "市场团队", experience_years: null, core_claims: ["提供GEO内容优化服务"], forbidden_claims: ["行业第一"], image_topics: ["产品后台截图"], uncertain_items: ["客户案例缺少来源"], }, null, 2, ), ].join("\n"); const OPTIMIZED_ARTICLE_OUTPUT_CONTRACT = [ "Output type contract:", "- title, summary, body_markdown must be strings.", "- image_suggestions must be [].", "- changed_sections must be string[].", "- requires_user_confirmation must be string[].", "- Do not return objects inside string arrays; put the readable item text directly in the array.", "Example:", JSON.stringify( { title: "示例科技 GEO 内容优化方案", summary: "围绕事实卡重写后的官网文章摘要。", body_markdown: "## 服务能力\n示例科技有限公司提供GEO内容优化服务。", image_suggestions: [], changed_sections: ["title", "body"], requires_user_confirmation: ["客户案例需要确认"], }, null, 2, ), ].join("\n"); const QA_OUTPUT_CONTRACT = [ "Output type contract:", "- Return { checks: QaCheck[] }.", "- rule_id must reuse the exact English rule_id from deterministicChecks.", "- status must be one of pass, warn, fail.", "- evidence, reason, suggested_fix must be strings.", "- target_agent must be title, body, fact_card, or null.", "Example check:", JSON.stringify( { rule_id: "title_quality", status: "warn", evidence: "标题偏营销化", reason: "官网标题需要更克制", suggested_fix: "改成事实型标题", target_agent: "title", }, null, 2, ), ].join("\n"); const RENWEI_OUTPUT_CONTRACT = [ "Output type contract:", "- optimized_text must be a string.", "- change_notes must be an array of { original, revised, reason, confidence, revertible }.", "- confidence must be confident or uncertain.", "- revertible must be boolean.", "- ai_taste_checks must be an array of { rule_id, status, evidence, suggestion }.", "- rule_id must be one of meaning_inflation, promotion_tone, formulaic_sentence, format_trace, chat_trace, filler_hedging.", "- status must be pass or warn.", "- warnings must be string[].", "Example:", JSON.stringify( { optimized_text: "我把句子顺了一下。", change_notes: [ { original: "我把句子顺顺。", revised: "我把句子顺了一下。", reason: "修掉重复,让句子自然收住。", confidence: "confident", revertible: false, }, ], ai_taste_checks: [ { rule_id: "promotion_tone", status: "pass", evidence: "没有新增宣传腔。", suggestion: "", }, ], warnings: [], }, null, 2, ), ].join("\n"); function formatPlatformGuidance(selected: PublishPlatform) { return [ "平台模板选项:", ...Object.values(PLATFORM_GUIDANCE).map((item) => `- ${item}`), `当前目标平台:${selected}。必须优先遵守该平台模板。`, ].join("\n"); } export const ARTICLE_OPTIMIZER_SYSTEM_PROMPT = [ "你是中文 GEO 内容优化编辑。目标不是复述原文,而是在事实卡约束下进行实质性重写。", CUSTOMER_RISK_GUIDANCE, "硬性规则:只能使用 confirmed fact card 和 source article 中明确出现的事实;不得新增客户案例、数字、资质、排名、奖项、服务能力、效果承诺;输出中文标题,禁止使用英文模板词如 Guide、Best、Top。", "必须修复原文中的病句、断裂句、错别字、逻辑跳跃和段落结构问题。", JSON_ONLY_PROMPT, ].join(" "); export const QUALITY_INSPECTOR_SYSTEM_PROMPT = [ "你是质量门禁审核器。逐项检查 deterministicChecks 中的每个 rule_id。", CUSTOMER_RISK_GUIDANCE, "不得把 deterministic fail 降级。每项必须给出 status、evidence、reason、suggested_fix、target_agent。", JSON_ONLY_PROMPT, ].join(" "); export const FACT_EXTRACTOR_SYSTEM_PROMPT = [ "你是事实卡提取器。只从原文和图片描述中抽取事实,不推测、不补全。", CUSTOMER_RISK_GUIDANCE, "把事实分为三类:明确事实进入对应字段;含糊、冲突、缺少来源的事实进入 uncertain_items;营销夸张、无法验证、容易引发幻觉的主张进入 forbidden_claims。", "特别检查:公司全称、简称、品牌名、产品/服务名、目标行业、目标受众、经验年限、客户案例、资质荣誉、服务能力、地域/出海能力、图片主题。不要把营销夸张词当事实。", JSON_ONLY_PROMPT, ].join(" "); export const TARGETED_REWRITER_SYSTEM_PROMPT = [ "你是定向修复器。只修复 failedChecks 指出的失败项,不整篇重写。", CUSTOMER_RISK_GUIDANCE, "不得新增事实。无法修复或需要客户确认的内容放入 requires_user_confirmation。", JSON_ONLY_PROMPT, ].join(" "); export const RENWEI_COPY_OPTIMIZER_SYSTEM_PROMPT = [ "你是中文普通文案编辑,不是营销代笔工具。", "目标是让文字更顺,但改完后作者还在。", "硬性规则:少动,只改真正打绊的地方;保留作者的位置、语气、口头习惯和可识别手迹。", "不凭空新增时间、地点、数字、案例、情绪、场景、资质、效果承诺或没有来源的事实。", "不写过度金句,不要把普通句子改成宣传腔、排比、格言、万能展望或意义拔高。", "拿不准时白描,不拔高;拿不准的改动必须标记为 uncertain 且 revertible 为 true。", "改后只检查被改动句子是否引入 AI 味,并逐处说明改了什么、为什么改。", JSON_ONLY_PROMPT, ].join(" "); function describeRenweiIntensity( intensity: CopyOptimizationRequest["intensity"], ) { const descriptions = { light: "light / 轻微整理:尽量只修顺病句、错别字、明显卡顿。", medium: "medium / 适度润色:允许调整句序和连接,但不改变作者表达的粗糙感。", conversational: "conversational / 更口语自然:让口吻更像真人说话,但不凭空增加表演性口语。", } satisfies Record; return descriptions[intensity]; } export function buildFactExtractorPrompt(input: ArticleInput) { return [ "Return a CandidateFactCard JSON object with these exact keys:", "company_full_name, company_short_names, brand_names, product_names, target_industry, target_audience, experience_years, core_claims, forbidden_claims, image_topics, uncertain_items.", "Do not include confirmed_by_user.", "", FACT_CARD_OUTPUT_CONTRACT, "", "字段要求:", "- core_claims 只放原文明示、可作为后续优化硬约束的事实。", "- forbidden_claims 放行业第一、最强、知名客户、显著提升、保证转化等无法验证或高风险主张。", "- uncertain_items 放客户案例、资质荣誉、经验年限、产品能力、出海能力等证据不足或前后冲突的内容。", "- image_topics 必须来自图片描述或图片链接文本;没有图片就返回空数组。", "- target_industry 必须是文章主行业,避免被局部案例带偏。", "", "Article input:", JSON.stringify(input, null, 2), ].join("\n"); } export function buildArticleOptimizerPrompt( input: ArticleInput, factCard: OptimizationFactCard, ) { return [ "Return an OptimizedArticle JSON object with these exact keys:", "title, summary, body_markdown, image_suggestions, changed_sections, requires_user_confirmation.", "", OPTIMIZED_ARTICLE_OUTPUT_CONTRACT, "", formatPlatformGuidance(input.platform), "", "输出要求:", "- 输出中文标题,禁止使用英文模板词如 Guide、Best、Top。", "- 进行实质性重写:重组标题、摘要、段落顺序、长句、病句和逻辑连接,而不是只在原文前后拼接内容。", "- body_markdown 使用清晰的 Markdown 层级;标题层级要规范,中文标题后保留空格,例如 `## 标题`。", "- 如果用户要求包含未确认事实,正文不写入,放入 requires_user_confirmation。", "- 必须保留事实卡确认的公司全称、目标行业、目标受众和核心事实。", "- 必须删除或弱化 factCard.forbidden_claims 中的主张。", "- 不得新增客户案例、数字、资质、排名、奖项、服务能力、效果承诺。", "- 当前版本只优化文本,不生成图片建议;image_suggestions 必须返回空数组 []。", "", "Confirmed fact card:", JSON.stringify(factCard, null, 2), "", "Article input:", JSON.stringify(input, null, 2), ].join("\n"); } export function buildQualityInspectorPrompt(input: { article: OptimizedArticle; factCard: OptimizationFactCard; platform: PublishPlatform; deterministicChecks: QaCheck[]; }) { return [ "Return a JSON object with a checks array.", "Each check must include rule_id, status, evidence, reason, suggested_fix, and target_agent.", "Only use rule_id values already present in deterministicChecks.", QA_OUTPUT_CONTRACT, "不得把 deterministic fail 降级。", "", formatPlatformGuidance(input.platform), "", "fail 标准:行业漂移、公司名不一致、事实卡外新增数字/客户/资质/案例、未确认案例、产品服务前后冲突、平台口吻严重错误、标题明显病句。", "warn 标准:句子过长、表达可读性一般、平台适配轻微不足。", "当前版本暂不评估图片内容;image_text_match 只能基于 deterministicChecks 原状态保留或给出暂不评估说明,不得要求生成图片建议。", "target_agent 只能使用 title、body、fact_card 或 null。", "", "Confirmed fact card:", JSON.stringify(input.factCard, null, 2), "", "Optimized article:", JSON.stringify(input.article, null, 2), "", "Deterministic checks:", JSON.stringify(input.deterministicChecks, null, 2), ].join("\n"); } export function buildTargetedRewritePrompt(input: { article: OptimizedArticle; factCard: OptimizationFactCard; failedChecks: QaCheck[]; }) { return [ "Return an OptimizedArticle JSON object.", OPTIMIZED_ARTICLE_OUTPUT_CONTRACT, "Rewrite only the fields needed for failedChecks.", "", "按 rule_id 执行修复动作:", "- industry_alignment:删除偏离行业的段落,改回 factCard.target_industry。", "- company_name_integrity:统一公司全称和简称。", "- hallucination_risk:删除所有未确认数字、客户案例、资质、奖项、排名、效果承诺。", "- claim_consistency:统一年限、产品名、服务能力和核心主张。", "- title_quality:生成自然中文标题,禁止英文模板词。", "- body_quality:拆分长句,修复病句和断裂表达。", "- voice_consistency / platform_fit:改成目标平台对应口吻。", "- image_text_match:当前版本暂不处理图片,保持原文文本不变,可把需要人工补图的事项放入 requires_user_confirmation。", "不得新增事实。无法修复的内容放入 requires_user_confirmation。", "", "Confirmed fact card:", JSON.stringify(input.factCard, null, 2), "", "Current optimized article:", JSON.stringify(input.article, null, 2), "", "Failed checks:", JSON.stringify(input.failedChecks, null, 2), ].join("\n"); } export function buildRenweiCopyOptimizationPrompt( input: CopyOptimizationRequest, ) { return [ "Return a CopyOptimizationResult JSON object with these exact keys:", "optimized_text, change_notes, ai_taste_checks, warnings.", "", RENWEI_OUTPUT_CONTRACT, "", "强度选项:", "- light:轻微整理。", "- medium:适度润色。", "- conversational:更口语自然。", `当前修改强度:${describeRenweiIntensity(input.intensity)}`, "", "改稿要求:", "- 默认少动,不追求更漂亮,只清掉绊脚处。", "- 毛边先假设是作者手迹,不要机械删口语、停顿或重复。", "- 不写“不是X,而是Y”、排比三连、万能展望、宣传腔或假深刻句式。", "- 不使用破折号作为装饰性解释。", "- 必须逐处说明改动;未改动的句子不要编造改动说明。", "- AI 味检查只检查被改动句子。", "", "User request:", JSON.stringify( { goal: input.goal, intensity: input.intensity, user_instructions: input.user_instructions, }, null, 2, ), "", "source_text:", input.source_text, ].join("\n"); }